Content Marketing Expert

ISN’T the new cover of The New York Times Magazine “the design that Ruth Ansel tossed in 1979?” I asked in a tweet today. The alert blog The NYT Picker immediately asked me to explain, and I answered that this first cover recalls the magazine of the 60s, with a flush-left logo, black-and-white photo and some white space. Ruth Ansel, former art director of Harper’s Bazaar, came in around 1979 and ushered in the new use of color with an all-bleed cover and a big New York Times Magazine logo across the top. Her approach was to make the magazine an antidote to to the gray grittiness of the big Sunday paper, and the readers loved it. So now, no bleed, and no color on the cover. But it looks good! Continue reading…