The sixth season of Game of Thrones premiered on April 2016. The season launch came with a lot of anticipation. American Home Sheild’s marketing messaging was “Might happen. Will happen.” And had developed creative of a dragon attacking a home. The spot played perfectly into a tie with the Game of Thrones.
While at Speakeasy I created a week-long promotion centered around the new creative. The goal will be to ride the interest in the Game of Thrones season launch.
Creative will feature the “Dragon” assets and the promotion will be based on eliminating “flying dragons”.
The promotion was featured as tab on Facebook. Persons will enter playing the game and watching the “AHS Dragon” creative.
To play the game yourself, go to:
Demo of the AHS Game of Homes promotion
Additional entries can be earned by sharing on Twitter and Facebook
The promotion was successful delivering over 20,000 shares/views/and game plays on social.