Mommies and mothers-to-be searching for meaningful advice on the daily care and love of their baby now have a new tool at their fingertips. Baby Magic, a manufacturer of quality baby products and subsidiary of Naterra International Inc., recently launched an innovative website, babymagic.com, which unites the usability of a product site with the ingenuity of an online magazine.
Baby Magic tasked the enContent team at Enversa, a Dallas interactive direct response marketing and advertising firm, with the challenge of modernizing their current website by incorporating an online magazine that provides moms with no-nonsense tips for caring for baby with a gentle and loving hand.
The goal of the new website is to merge an existing product site with an online magazine to promote the Baby Magic brand while fostering their presence on the Web. Enversa furthers the site’s reach through social media and targeting keyword phrases for high placement on Google and other search engines.
Through the use of an in-depth content strategy and a comprehensive editorial calendar, Magical Moments, a digital content magazine, displays fresh content four days a week. Topics range from sharing the day with baby to tips for calming a fussy little one, and everything in between.
Magical Moments subject categories include:
• Bonding – creating intimate connections with baby
• Grooming & Bathing – advice from experts on baby’s bath time
• Milestones – ensuring healthy development of baby
• Routines – developing a baby-centric routine
• Products – gentle, effective products for baby
Baby Magic is not new to the motherhood market; the company, based in Flower Mound, Texas, was born in 1951and has grown into a trusted brand dedicated to the well-being of babies everywhere. Products, such as lotions, tear-free shampoos, baby wipes and powders are sold at select in-store and online retailers across the nation, including Walgreens, Walmart and CVS Pharmacy.