Category: Things I Like

How to Use Different Types of Content When Marketing Your Small Business (Infographic)

How to Use Different Types of Content When Marketing Your Small Business (Infographic) Unless you’ve lived under a rock for the past 6 years, you’ve probably heard about using content marketing to promote your small business. Even as a solopreneur,

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45 Engaging Examples of Interactive Storytelling in Content Marketing

  As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research

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How a Quality Checklist Can Improve Your Content Marketing

Curated Content High-quality content is integral to content marketing success. To borrow a quote from my colleague, Neil Barlow: “Users love quality content, and so does Google.” And it makes sense. Readers return to websites that consistently produce high-quality content. If

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3 Quick Tips to Achieve Content Marketing ROI »

The quickest way to achieve content marketing ROI is by owning your media. Once you’ve built an audience, your ROI naturally increases since you don’t have to pay to rent media. Content marketing ROI starts with a detailed understanding of

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