UGC Contest Generate Huge Engagement: Kidstructions

American Home Shield, the market leader in home warranties faced a problem as it related to reputation and “what exactly is a home warranty?”

While a Speakeasy I ideated a social contest that encouraged parents to ask their kids “how does an appliance work?.” Grand prize winners received a free Disneyworld Summer Vacation.

At the top of this page is the instructional video. Below are a couple of sample contestant entries: